SUSIE STRYDOM

INDUSTRY LEADER | INNOVATOR | EDUCATOR

I help Brands, and the Innovation behind them, become more resilient, relatable and relevant.

With over 25 years of experience in Brand Design Strategy in CPG, I have created five core products that are proven to deliver high impact outcomes.

Each product applies a lens of socio economic, cultural and generational insights, and shopper principles that show businesses ’how to’ strengthen foundational Brand Building and Innovation for today’s consumer.

Find out more below, or get in touch.

The STARDOM Method®

The STARDOM Method® The STARDOM Method®

The STARDOM Method®

5 PROVEN SERVICES THAT BUILD BRANDS TO BE RESILIENT, RELATABLE AND RELEVANT.

BRAND STRATEGY

Reinvigorate your Brand with in-depth diagnosis of what is and is not working across all creative assets and touch points.
Outcomes:
- ‘Low hanging fruit’ actionable steps and foundational longterm ideas.
- Opportunities in Creative Assets
- Clarity in Brand Architecture.
- Inspires Brand vision
Identify mental-fatigue points in the shopper journey from pack to purchase.

Outcomes:
- Intuitive principles across 2D + 3D design.
- Clarity in Communication.
- Streamlined shop-ability from in-store to Architecture.

INNOVATION

Emerging themes identified against your business priorities to enable ideation workshop for R&D, Engineering, Design or Think Tank teams.

Outcomes:
- Clear growth opportunities.
- Stronger product, service, and experience ideas that bring value to consumers.
- Maintains relevance in a dynamic, evolving marketplace.
Check out the latest innovation reports.

INSIGHTS

Visual mapping of your competitive landscape to uncover subconscious shifts in design codes, communication, and product experiences driving category disruption.

Outcomes:
- Flags disruption to the category and challenger brands.
- Defines emerging design codes.
- Defined design principles to enabling teams to raise executional excellence.
Next-generation AI Agent Personas grounded in deep consumer insight, designed for Research, Insights, and Brand teams seeking strategic clarity and consumer resonance.
Outcomes:
- Foundational principles that mirror lifestyles, values, and behaviors for your AI agent.
- Enables hyper-personalization that resonates.
- Elevates Brand relevance and amotional relate-ability.
Check out the latest bitesize insights.